Oct 30, 2025 - Food and Drink

Reese's Peanut Butter Cups remain on top in U.S.

Nerds Gummy Clusters might be the pinnacle of candy cool, but this Halloween, everyone is still reaching for Reese's Peanut Butter Cups.

Why it matters: If you're going to fill your bowl for trick or treating, fill it with what the people want.

The big picture: Reese's still sit at the top of the list for favorite candies in the U.S., according to data from both DoorDash and Instacart.

Both grocery delivery apps have M&M's in the No. 2 spot (peanut, to be specific, for Instacart).

Zoom in: Louisiana's most popular candy brand for DoorDash delivery is Sweet Smiles, which is carried by Dollar General.

Yes, but: Louisiana's most uniquely popular candy is Now and Later, according to Instacart.

Residents bought the chewy, tart treat "at rates far higher than anywhere else," the app says.

How they did it: The apps analyzed candy purchases in October 2024 to come up with their rankings.

The bottom line: It's all tasty, no matter what you're snacking.

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