Revenge of the Nerds

• Nerds Gummy Clusters have gotten so big that both the Wall Street Journal and the New York Times published stories about the candy this past week.

By the numbers: Six years ago, Nerds had less than $50 million in sales, per their reports. This year, the gummy clusters alone have done $800 million, according to the NYT.

• The company spent only $700,000 in 2021 on marketing the new snack — finding that it didn't test very well with consumers.
• It hit the jackpot that year when Kylie Jenner posted about it on Instagram — "obsessed." Now devotees post about gummy clusters to TikTok and other social media sites on the regular.

The bottom line: Happy Halloween!