Here's the most popular Halloween candy in your state
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Chocolate is America's favorite Halloween candy, with Reese's Peanut Butter Cups once again the top choice in an overwhelming majority of states, according to data from Instacart.
The big picture: The chocolate peanut butter candy was the top-selling candy in 40 states based on Instacart grocery sales last year.
- Chocolate was a key ingredient in eight of the top 10 candies.
What is the most popular Halloween candy
After Reese's, regular M&M's were the next most popular candy and the favorite in northwestern and midwestern states like Montana, Nebraska, North Dakota and South Dakota.
- Peanut M&M's were the most purchased Halloween candy in Hawaii, Idaho and Utah, Instacart found.
Flashback: Reese's is also the reigning king of Easter candy, with its eggs ranked as the top purchased candy and cups the No. 3 candy, based on 2023 Instacart data.
Candy corn most-searched Halloween candy
Candy corn was the most-searched candy in 34 states between Sept. 3 and Oct. 3, according to Google Trends.
- Candy corn accounts for 84% of all searches around Halloween candy, according to Captify search data shared with Axios.
The highly debated candy is most popular in Maine, which had purchases 138% higher than the national average, Instacart data shows.
- Candy corn orders in New Hampshire were 110% higher than the average.
Halloween 2024 spending
By the numbers: The National Retail Federation's annual Halloween survey of more than 7,900 consumers found 72% plan to celebrate the holiday with 67% of those planning to hand out candy.
- Those taking part in the spooky season plan to spend an average of $103.63, about $4.62 less than last year's record of $108.24, the survey found.
- Total Halloween spending is expected to reach $11.6 billion, with candy sales at an estimated $3.5 billion, the NRF survey found.
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