Meet I-910, New Orleans' secret interstate
Add Axios as your preferred source to
see more of our stories on Google.

Illustration: Shoshana Gordon/Axios
"Turn right onto Interstate 910," Google Maps told me recently as I navigated through downtown New Orleans. Wait, what?
Why it matters: New Orleans has a relatively unknown interstate that's been hiding in plain sight.
The big picture: For at least a week, Google Maps had 910 interstate signage on its digital depiction of the Crescent City Connection.
- It was also on parts of what residents would normally call the Pontchartrain Expressway and the entire elevated Westbank Expressway.
- Of course, I had to inquire more.

The intrigue: I-910 is another name for the US 90B elevated expressway, state DOTD spokesman Daniel Gitlin tells me.
- It starts where I-10 splits downtown and ends when the Westbank Expressway goes to ground level in Westwego, he said.
- The I-910 designation was assigned in 1999, Gitlin said, but DOTD "chose to stick with the US 90B signage because of its temporary designation."
- It's part of the future I-49 corridor that will eventually connect downtown New Orleans to Lafayette via the US 90 corridor, he said.
Yes, but: Google Maps has been calling the major thoroughfare I-910, and it's been showing up in DOTD press releases this summer.

- Gitlin says the agency started using it recently because "it matches what people see online" and "it's less confusing."
- Apple Maps was not using the I-910 designation as of Tuesday.
- Some people have asked about the different names, Gitlin said, but "I don't feel that it has caused significant confusion on the road."
Behind the scenes: I also asked Google about the highway, and the tech giant responded by changing the interstate designation again.
- The digital street signs were reverted to 90B to ensure the most helpful information is being shown, according to Google.
- By 5:30pm Tuesday, all trace of I-910 was gone, except for Axios' screenshots.
- So I guess you're welcome, New Orleans.
What's next: DOTD doesn't intend to change the physical US 90B signage in New Orleans to I-910 unless it is told otherwise, Gitlin said.
Go deeper:
