A lineup of Tennessee Titans leaders, including controlling owner Amy Adams Strunk and coach Robert Saleh do the ALS Ice Bucket Challenge in support of former running back Chris Johnson. Photo: courtesy of the Titans
Before training camp, the Tennessee Titans team leadership came together to support former running back Chris Johnson by reviving the famous ALS ice bucket challenge.
Why it matters: The team was raising awareness for ALS. Leaders encouraged fans to donate to support research for a cure.
Zoom out: Johnson, who announced his ALS diagnosis last month, wants people to revisit the ice bucket challenge and use the hashtag #cj2kicebucketchallange when posting their videos.
Flashback: When it went viral a decade ago, the ice bucket challenge helped raise an estimated $135 million for ALS research.
What we're watching: The Titans invited teams across the NFL to share their own ice bucket challenge videos.
