Tennessee Titans unveil new uniform designs for 2026-27 season
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The new Titans uniforms will hit the field during the 2026-27 season. Photos: courtesy of the Tennessee Titans
The Tennessee Titans spent the week rebuilding their roster, and on Thursday night the team continued its quest for a fresh beginning by unveiling a newly redesigned wardrobe.
Why it matters: The Titans are desperate to get their groove back after a grueling stretch of losses and false starts. The buzzy uniform rollout is the latest attempt to spark some excitement for the future.
Zoom in: After weeks of speculation and hints, the team debuted the uniforms during a special event at The Pinnacle.
The intrigue: As rumored, the team's longtime flame logo is out. It will be replaced by "The Shield," which features the familiar Tennessee tri-star and a mix of Titans blue, white and red.
- A "6-String Stripe" reminiscent of a guitar will run down the helmet and the sleeves as a tribute to Music City.
Home jerseys will be in the Titans' signature shade of light blue with the team name across the chest.
- On the road, players will wear a white jersey with "Tennessee" stitched across the chest.
The vibe: Several elements of the new design, including the red trim around players' numbers and the color scheme of the logo, are reminiscent of the Oilers throwback uniforms that paid tribute to the franchise's origins in Houston.
What they're saying: "We wanted to honor the history that defines this franchise while creating something that reflects who we are today and where we're going," Titans president and CEO Burke Nihill said in a statement.
- "The result is a uniform that represents our team, our city, and our state with authenticity and pride."
If you buy: New jerseys and merch are available at the team's online store and in-person at the Nissan Stadium shop.
The big picture: The rebranding comes during the first week of a very busy free agency for Titans general manager Mike Borgonzi. He is spending big to fill holes in the lineup, adding NFL veterans who could mentor the generally young squad.
- Many of the new additions have experience playing under new coach Robert Saleh or the incoming offensive coordinator Brian Daboll.
The bottom line: The new uniforms might spur some chatter, but most fans will keep their eyes on the football.
- When we surveyed our readers about their hopes for a new uniform, JaVida J. spoke for the fanbase.
- "What would I like to see in the new uniforms? A winning team!"
Editor's note: This story was updated with additional photos of the new Titans jerseys.