Musicians perform during Nashville's New Year's Eve party in 2024. Photo: Jason Davis/Getty Images
Visitor spending in Nashville reached $11.2 billion last year, according to newly released data from the state.
Why it matters: Tourism, led by massive events like CMA Fest and the New Year's Eve celebration, continues to help fuel the Nashville economy.
Nashville led the state in visitor spending.
By the numbers: Visitors spent an average of $30.7 million daily in Nashville in 2024.
Direct visitor spending generated $1.157 billion in state and local tax revenue.
Nashville saw 16.9 million daily and overnight visitors last year.
What she's saying: "Despite economic uncertainties, Nashville continues to perform as one of the top 25 U.S. markets and stands out as the nation's most favorably viewed city—recognized as both a popular and welcoming destination," Nashville Convention and Visitors Corp. president and CEO Deana Ivey said in a press release.
