Tennessee Titans partner with 8th & Roast Coffee Co.

What to expect: 8th & Roast will sell coffee at multiple Nissan Stadium locations this season.

What they're saying: "Partnering with a local business isn't just about great coffee—it's about bringing the spirit of Nashville right into our stadium," Titans senior vice president and chief revenue officer Adam Nuse said in a press release.

• 8th & Roast CEO Ed Reed called the deal with the Titans "a major milestone" for the coffee company.

Zoom out: The coffee shop and roaster opened on 8th Avenue South and has steadily expanded, with locations in Midtown, on Charlotte Pike and at the airport.