Titans score win with schedule release campaign

Flash forward: This year's video mimicked a prescription drug commercial, depicting forlorn Titans fans suffering from football season withdrawal (or FSW).

• The solution? "Schedule-rizi, a once-a-season schedule fix that cures FSW."
• The Titans worked with The Groundlings, a Los Angeles-based improvisation and sketch comedy troupe, to produce the Schedule-rizi video. Groundlings members Kiel Kennedy and Eliot Schwartz helped write and acted in the video. 

What they're saying: The video earned props from NFL media people like Mike Golic, who said it was "in the running for #1."

• ESPN's Adam Schefter called it "A Titans win" to his 11.5 million followers on X.

Zoom out: As for the schedule itself, the most scrutiny was around the team's opening game, since it will presumably be rookie quarterback Cam Ward's debut.

• The Titans and Ward will be challenged with a road game against the Denver Broncos, who boasted a ferocious defense last season. The Broncos led the league in sacks and were No. 5 overall against the pass last season.
• Also of note, the Titans schedule includes zero prime-time games, which is a demonstration that NFL media doesn't expect much of the team this season.