Apr 11, 2025 - Music

Harvard Business Review editor wrote the book on Taylor Swift

Adam Tamburin

Taylor Swift performs during The Eras Tour at SoFi Stadium in Inglewood Monday, Aug. 7, 2023. — Taylor Swift in 2023. Photo: Allen J. Schaben / Los Angeles Times via Getty Images

Taylor Swift could teach business leaders in every sector a thing or two. At least that's what the editor of the Harvard Business Review thinks.

What he's saying: "Taylor Swift has conquered the music industry," said editor Kevin Evers, who recently released a book analyzing the Nashville-based megastar through a business lens.

"And she's managed to achieve all this during a time when the industry has undergone profound technological and business model shifts."

Zoom in: Evers' book "There's Nothing Like This: The Strategic Genius of Taylor Swift" seeks to understand "how and why she keeps winning."

"Swift has displayed such a remarkable ability to innovate — and to make sophisticated strategy and marketing moves — that it's worth trying to draw lessons from her career, the same way we study traditional business visionaries such as Steve Jobs, Richard Branson, and Jeff Bezos."

The bottom line: In an article that doubles as an overview of his book, Evers attributes her success to her ability to adapt to "radical shifts" and to tap untapped markets.

He also praised her "productive paranoia," which he describes as a "worried watchfulness" of the marketplace that other great leaders shared.

Read USA Today's interview with Evers

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Harvard Business Review editor wrote the book on Taylor Swift

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