Jun 27, 2024 - Music

Black Opry signs first artist to new label

Nate Rau

Jett Holden performing earlier this month at CMA Fest. Photo: Tibrina Hobson/Getty Images

Black Opry, the advocacy group leading the push to increase representation in country music, signed the first artist to its newly formed record label earlier this month.

Why it matters: Since its inception in 2021, Black Opry has successfully advocated for more Black artists to receive opportunities in Nashville's music ecosystem.

Black Opry curates concerts, promotes artists and leads industry discussions about the need to improve diversity within country music.

Between the lines: Black Opry partnered with the Nashville-based company Thirty Tigers to launch the new label venture. Thirty Tigers, which has worked with artists like Jason Isbell, handles the administrative work for record labels.

The first artist on the Black Opry label is Jett Holden, who debuted the new single "Backwood Proclamation."
Holden's new album is due out in October.

What they're saying: "With the help of an amazing team behind the scenes, i pulled it off. I have now *officially* launched a label. We are off to the races. So proud i could cry," Black Opry founder Holly G wrote on X.

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Black Opry signs first artist to new label

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