May 29, 2024 - Business

Nashville set more tourism records in 2023

Lower Broadway in March

Bustling lower Broadway in March. Photo: Seth Herald/AFP via Getty Images

Nashville tourism enjoyed another record year in 2023, setting new highs for visitors and total visitor spending.

By the numbers: Visitors spent $10.56 billion here last year, according to data released by the Nashville Convention and Visitors Corp. That's up from $9.97 billion in 2022.

  • The number of visitors increased from 16.2 million in 2022 to 16.8 million in 2023.

What we're watching: The CVC predicts tourism will continue to grow. An estimated 18.1 million visitors will come to Nashville in 2027, according to the CVC data.

What she's saying: "We don't take our destination's success for granted, and in our planning, we work not only on today and tomorrow, but also next year and next decade to keep our industry growing," CVC president and CEO Deana Ivey said in a press release.

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