Mar 7, 2024 - Food and Drink

Garth Brooks, Trisha Yearwood open Lower Broadway honky-tonk in Nashville

The neon sign shining outside of Garth Brooks' new honky-tonk.

Photo: Courtesy of Blue Rose, Inc.

Garth Brooks and Trisha Yearwood are finally joining the "neon neighborhood."

  • Their honky-tonk, named after Brooks' underdog anthem "Friends in Low Places," officially opened Thursday. At 54,715 square feet, it now stands as the largest honky-tonk on Lower Broadway.

Why it matters: Brooks is one of country music's defining artists, and the sprawling four-story complex evokes all of the scale and drama of one of his stadium shows. (His touring team set up the audio and lighting for the main stage.)

  • It also incorporates Yearwood's legacy. She curated the menu, which is full of dishes she made famous in her cookbooks and on Food Network.

There's a two-story honky-tonk space, a rooftop bar, an event space and a small members-only club.

The intrigue: Perhaps the biggest surprise is that it took so long for a Brooks-themed honky-tonk to arrive downtown, where bars named after the genre's biggest stars have become the norm.

  • "Nobody's country music career has been bigger than Garth Brooks, and he should be represented on this street," Yearwood tells Axios.
  • Brooks and Yearwood say they see the new establishment as a way to thank the fans and city that made them successful.

State of play: Brooks says it took two years and a lot of work to make it to opening day. "It's a lot of money in, and a lot of hours in," he told reporters.

  • He and Yearwood were involved in the design, construction and concept. (Yearwood went into the kitchen to show the staff how to make her apple pie recipe.)
  • A new docuseries on Amazon Prime captured the process, which also included Max and Benjamin Goldberg and the team from Strategic Hospitality.

What she's saying: Yearwood says the Goldberg brothers' involvement was key. Strategic Hospitality has some of the city's most celebrated restaurants in its portfolio, including Locust, Bastion and The Patterson House.

  • "I trust them," she says. "They're so well-respected in this town. Because they do it right."

Zoom in: Brooks teased Easter eggs throughout the bar that would delight diehard fans.

  • For instance, fans who want to taste the couple's wedding cake can sample a reproduction of the original sour cream pound cake recipe that Yearwood's mother made for them in 2005.

The bottom line: Brooks tells Axios he feels at home in the honky-tonk, and he wants everyone else to feel just as comfortable. He repeatedly stressed the importance of establishing a fun and safe oasis.

  • "This world is in a nasty place right now. Build a place where people love one another — that's what we want to do here."

If you go: Friends in Low Places is open 11am-2am Monday through Friday and 10am-2am on Saturday and Sunday.

  • It is located at 411 Broadway.
A bar surrounded by stools.
One of the second-floor bars at Friends in Low Places. Photo: Adam Tamburin/Axios
A stage at Garth Brooks' honky-tonk.
The stage at Friends in Low Places. Photo: Adam Tamburin/Axios
A neon sign that says Slip on up to the Oasis.
A neon sign pointing the way to the rooftop bar. Photo: Adam Tamburin/Axios
A view of Lower Broadway from a rooftop bar.
A rooftop view from Friends In Low Places. Photo: Adam Tamburin/Axios
The bathrooms at Friends in Low Places, adorned by pictures of Garth and Trisha.
Even the restrooms are Garth and Trisha themed. Photo: Adam Tamburin/Axios
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