Feb 28, 2024 - News

Universal Music launches Nashville film, TV production company

Illustration of multiple pairs of hands holding up a single film clapper board.

Illustration: Aïda Amer/Axios

Universal Music Group Nashville announced Tuesday the launch of a new film and television production company called Sing Me Back Home Productions.

Why it matters: The music industry is deeply rooted in Nashville, and stakeholders believe there's an opportunity to grow more film and television business.

  • Universal is the label home to artists like Chris Stapleton, Kacey Musgraves and Mickey Guyton. The company also has a music publishing division and recently announced plans for a $250 million creative campus in Berry Hill.

What's next: Sing Me Back Home Productions already has two projects in the works. One is a docuseries following the ascending country duo The War and Treaty, the husband-wife team of Michael Trotter Jr. and Tanya Trotter.

  • The other is a documentary about famed disco artist Gloria Gaynor.

What she's saying: "Songs and stories can transport people and literally sing them back home no matter where they are in the world," UMG Nashville chair and CEO Cindy Mabe said in a press release.

  • "Creating a new canvas for our storytellers to paint was a natural next step for our artists to talk to their fans in a new way."

Zoom in: Metro Councilmember Joy Styles championed the potential for Nashville to grow its film and television industry when she helped create a new city entertainment commission last year.

  • Styles tells Axios she's "thrilled" about Universal's plans for the creative campus and the impact it could have on growing the city's film industry.
  • "The creation of this complex will be an invitation to do more creative projects in Nashville, and that is always a good thing," Styles says.
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