Ear piercing brand Studs opens at Fifth + Broadway

Why it matters: The Gen Z favorite made "earscaping" — the subtle art of decorating your ear with personalized piercings and earrings — a thing.

• Studs' other claim to fame is piercing with single-use needles instead of guns. The company says that "needles result in less tissue trauma, shorter healing time, and an overall more hygienic piercing procedure..."

How it works: The Broadway studio pierces Wednesday through Sunday from 11am to 7pm and is open daily for shopping. Piercing appointments are recommended.

• Pricing: $35 for one piercing and $50 for two, plus jewelry, which ranges from $30 to $100+ per earring.

Between the lines: Studs is the latest buzzy tenant to join Fifth + Broadway, the sprawling mixed-use development that opened last year.

💭 Sami's thought bubble: Millennials had Claire's, Gen Z has Studs. Influencers have helped the playful brand gain a cult following.

• I'm part of the Claire's-to-Studs pipeline. I'd suggest their curated sets, which make it easy to get a perfectly styled stack.
• Pro tip: I gifted my sister a piercing appointment for her birthday, and we both left the Austin studio with new earrings.