Feb 22, 2024 - News

The Caitlin Clark effect comes to Bloomington

Caitlin Clark signing autographs in a crush of cameras and fans

She's a bona fide star. Photo: Matthew Holst/Getty Images

If you're hoping to get a look at basketball phenom Caitlin Clark in action against No. 14 IU at Assembly Hall on Thursday night, you're going to have to pay up.

Driving the news: NCAA women's basketball tickets have seen a boom in sales since the arrival of Clark, Axios' ​​Maxwell Millington reports from data provided by ticket reseller Vivid Seats.

  • Thursday's IU women's game against Clark's Iowa Hawkeyes is sold out, so anyone still looking for a ticket will have to go through the secondary market.

What's happening: The West Des Moines native broke the NCAA women's basketball all-time scoring record last week and is averaging 32.8 points per game, 6.9 rebounds and 8.5 assists for the season.

By the numbers: Vivid Seats found that Iowa's women's team has seen a 162% increase in the average sold ticket price for home and away regular season games compared to last season, and the average ticket price has increased 207% since Clark joined the team in 2020.

Zoom out: In general, women's college basketball has seen a 46% increase in average sold price this season, and fans are traveling 15% farther compared to last season.

  • The average sold price for Iowa women's basketball ($120) is 82% more this season than Iowa men's basketball ($66).

The big picture: Five of the most in-demand tickets for NCAAW games since 2019 have been Iowa's, including:

  • Last spring's NCAA Women's Championship game vs. LSU (avg. $364) and games this season vs. Minnesota (avg. $239), Indiana (avg. $237) and Illinois (avg. $217), which takes place Sunday.

Flashback: Clark hit a buzzer-beating three-pointer last year to lift No. 6 Iowa past the No. 2 Hoosiers, who were the Big Ten regular season champions. Iowa went on to win the Big Ten women's basketball tournament.

If you go: Thursday's game in Bloomington is a whiteout.


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