Jan 19, 2024 - Sports

Iowa star Caitlin Clark boosts women's basketball sales, new data shows

Maxwell Millington

Caitlin Clark #22 of the Iowa Hawkeyes shoots the ball against the Purdue Boilermakers at Mackey Arena on January 10, 2024 in West Lafayette, Indiana. — Iowa Hawkeyes senior guard Caitlin Clark. Photo: Andy Lyons/Getty Images

NCAA women's basketball tickets have seen a boom in sales since the arrival of Caitlin Clark, according to new data from ticket reseller Vivid Seats.

Driving the news: The West Des Moines native is averaging 31 points per game, 7.2 rebounds and 7.7 assists. She's led the Iowa Hawkeyes to a 17-1 record and a second-place ranking in the Associated Press' women's college basketball poll.

By the numbers: Vivid Seats found that Iowa's women's team has seen a 162% increase in the average sold price for home and away regular season games compared to last season.

Fans are traveling on average 32% farther for Hawkeyes games compared to last year.
And the average ticket price has increased 207% since Clark joined the team in 2020.

Zoom out: In general, women's college basketball has seen a 46% increase in average sold price this season, and fans are traveling 15% farther compared to last season.

The average sold price for Iowa Women's Basketball ($120) is 82% more this season than Iowa Men's Basketball ($66).

Five of the most in-demand tickets for NCAAW games since 2019 have been Iowa's, including:

Last spring's NCAA Women's Championship game vs. LSU (avg. $364) and games this season vs. Minnesota (avg. $239), Indiana (avg. $237) and Illinois (avg. $217), which takes place on Feb. 25.

What's next: The Hawkeyes will face the No. 18 Ohio State Buckeyes in Columbus at noon ET on Sunday. The game will be broadcast on NBC and will stream live on Peacock.

The average ticket price is $136.

Add Axios on Google

Iowa star Caitlin Clark boosts women's basketball sales, new data shows

What to read next