Abortion rights group wants to use state measure to draw Latino voters
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An abortion rights organization wants to use a statewide ballot measure enshrining abortion access to draw more Latino voters to the polls this fall.
The big picture: The COLOR Action Fund, the lobbying arm of Colorado Organization for Latina Opportunity and Reproductive Rights, last week announced a campaign to reach voters in suburban Denver.
- COLOR is among a coalition of abortion rights advocates backing a state ballot measure guaranteeing constitutional access to abortion.
- The campaign supports the measure as important for personal choice and reproductive freedom for Latinos, its executive director Dusti Gurule tells us.
Why it matters: Abortion is a key issue for many voters this election. Nearly one-third — a record — would only vote for candidates for major offices if they share views on abortion, according to a Gallup Poll released last month.
By the numbers: COLOR's campaign intends to reach roughly 150,000 Latino households primarily in Adams County, which sits almost entirely in the hotly contested 8th Congressional District, and whose vote could decide the race.
State of play: The organization endorsed U.S. Rep. Yadira Caraveo, a Democrat who supports abortion access, in her re-election bid.
- Republican challenger Gabe Evans opposes abortion, per his campaign website, though he says he supports bills with exceptions for rape, incest and to protect a mother's life.
The intrigue: Multiple states are attempting to guarantee access to abortion two years after the Supreme Court overturned Roe v. Wade.
- Earlier that same year, Colorado Democrats passed a law legalizing abortion, but local advocates say they wanted to make it even more secure.
What's next: The COLOR campaign will include mailing flyers, digital ads and door-to-door canvassing, Gurule tells us.