Brainstorming a new Buckeye State marketing slogan

Ohio has spent years urging visitors to "find it here," but may end up finding a new marketing slogan altogether.

Driving the news: Tomorrow is Ohio Tourism Day and some state leaders want to change gears with a revamp of the tourism office — highlighting not just travel opportunities, but the broader benefits of "living, learning and working" here.

• We've already spent millions of dollars in recent years on TV ads and billboards promoting the Buckeye State as a cheaper alternative to living on the coasts.

Tell us: What should Ohio choose for a new marketing slogan?

• 📬 Email us at [email protected] with your best ideas.

✅ Our pick: Bring back our former slogan, "Ohio: The Heart of It All."

• This references our shape, our Midwestern location and reminds the U.S. that we have a heart. Wouldn't hurt.

What's next: The tourism office changes are proposed within the massive budget bill still under negotiation at the Statehouse.

• If approved, we could see a new marketing campaign rolled out later this year.