How Georgia leaders can protect company culture as AI reshapes work

Both Georgia executives and employees rank loss of human connection and damage to company culture as their top concern about AI.

Why it's important: It's the only point of full agreement between the two groups in the newly released 2026 Business Generosity Report from goBeyondProfit and Georgia CEO.

• Yet 3 in 4 employees say their employer is navigating AI without company values as a visible compass.
• That raises the stakes for leaders trying to preserve culture as new technology reshapes the workplace.

What you need to know: Employees surveyed ranked generosity first and foremost as how a company cares for employees on a daily basis, then how it shows up in company culture and business operations.

• Charitable giving ranked fourth for employees, but first for executives.

In other words: Generosity shows up in how leaders communicate, listen and support employees during AI adoption, making it a crucial part of the broader workplace culture conversation.

Take note: Employees are asking for three things as AI plays an increasing role in their jobs:

• Clear communication about how AI will affect their work.
• A voice in how AI changes their role.
• Time and support to adapt.

Fewer than half of executives report currently delivering any of the three.

Here's what else: Employees are paying attention to who benefits from AI-driven productivity gains.

• As executives realize new value from AI adoption, 75% of employees say sharing those gains would set an employer apart, but just 3% of executives say it's currently in the plans.

The finding gives leaders a concrete example of how generosity can show up as AI changes the workplace — not just through what technology companies adopt but through how employees experience that transition.

The proof: When employees experience generosity in action, it can shape how hard they work, how long they stay and even what financial trade-offs they're willing to make.

• 94% of employees surveyed say experiencing generosity has a significant impact on their daily work.
• Employees also report greater innovation, engagement and productivity, customer service,collaboration and loyalty when they experience generosity.

Okay, but: The report shows that generosity has to be visible to employees to earn credit.

• Nearly all executives say they are maintaining or increasing their commitment to business generosity, but only 40% of employees perceive an increase.

That disconnect points to a larger challenge for leaders: Intent alone may not be enough if employees do not feel the impact.

The takeaway: As AI becomes more embedded in the workplace, the challenge for Georgia leaders isn't only how to use the technology. It's how to keep employees connected to the company and its values as work evolves.

• goBeyondProfit's findings suggest that the companies best positioned to protect that human connection have a culture of generosity in place.

Read the 2026 Business Generosity Report.