Who's behind Find The Cash Atlanta?
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Illustration: Aïda Amer/Axios
A social media account that's stashing cash around metro Atlanta for anyone to find is taking the region and other cities by storm — but no one seems to know who's behind it.
The big picture: For the past year, an Instagram account called Find The Cash Atlanta has been posting videos of someone off-camera hiding anywhere from $50 to $250 in cash in random places, like the Midtown MARTA station, Marietta Square and other spots.
- The account does "cash drops" — some of which appear to be sponsored —several times a week and has grown to over 163,000 followers, with many of the drops now being found by followers within a few minutes of the videos appearing online.
The intrigue: Now there are several similarly-branded accounts in cities like Dallas, Nashville and Twin Cities most recently. Yet there's no indication who may be behind the apparent displays of generosity in Atlanta or nationwide.
- It's unclear if the person filming the cash drops is the actual account holder. The only contact listed is an email address in all the accounts' bios that directs users to Win It Entertainment.
- According to Georgia Secretary of State records, the company was incorporated in June 2024 as NTJ Entertainment. Four months later, the company changed its name changed to Win It.
The account, the email in its bio and a LinkedIn user claiming to be the CEO of a "Win It Entertainment" all did not respond to multiple requests for comment from Axios.
The bottom line: It's kind of like local artist Catlanta's free art scavenger hunts, only this time the drops are stone cold cash.
Tell us: Do you know anything about this account or who may be behind it?
- Email [email protected] with your knowledge — or if you know where the next drop might be.