How National Dimples Day became the holiday you never heard of

How it works: Celebrated every July 9, the holiday creates a safe space for the dimpled few and the people who love them, Grady, the founder and "chief dimples officer," told Axios.

Catch up quick: A few years ago, Grady — he legally changed his first name decades ago to Graceful, his high school football nickname, he says — marveled how everything from home warranties (Feb. 10) to buttermilk biscuits (May 14) has its own holiday. What about dimples?

• In 2022, he worked with National Day Calendar, a company that maintains a database of commemorative holidays, weeks and months, to register it as a holiday.

The intrigue: The dimples on the lower back are dimples of Apollo (for men) and dimples of Venus (for women).

What's next: Grady is a fount of dimple-related puns and plans; he wants to host a Dimples for All Festival next year and the Dimple Open golf tournament (the divots on the balls are called dimples) in the next few years.

• The gold ring: making National Dimples Day a nationally recognized paid day off for everyone.

Yes, and: Holidays are all about merchandise, and Grady has scores of swag playing off dimples.

The bottom line: A person can dream. What's yours?