Blockbuster Georgia Senate spending ramps up
The general election is less than three months away, which means Georgians (and Americans) are about to be bombarded with record-smashing spending on political ads.
Why it matters: Independent spenders have dropped more money on Georgia's general election contest to date than any other this cycle, according to Federal Election Commission records.
Driving the news: Democrats' leading Senate super PAC, Senate Majority PAC, just started spending millions in Georgia.
- An SMP-affiliated group, Georgia Honor, reported spending more than $3 million this month on ads attacking Republican Senate nominee Herschel Walker.
- The group has reserved more than $33 million in Georgia airtime this fall.
The other side: The major Republican Senate PAC, Senate Leadership Fund, has reserved $37.1 million.
The big picture: Advertising intelligence firm AdImpact projects the 2022 cycle will see nearly $9.7 billion in political advertising.
- That's more than double the previous midterm record, which was set in 2018. It's also more than was spent during a 2020 election cycle that featured a hotly contested presidential race.
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