Axios

It's little surprise that America is rapidly getting older — but now that we're at the brink of that demographic shift's major consequences, we're still completely unprepared.

Why it matters: It's not just that seniors are an increasing share of the population, which is a huge challenge in itself. The seniors of the future may also require care for longer, and aging inequalities are becoming more stark.

A startup tampon brand is aiming to disrupt the world of menstrual products with a patented spiral design for fewer leaks.

Why it matters: It's "the first engineering redesign of the tampon in 80 years" according to Sequel, which aims to change the game for women athletes.

Thinking up a name for a little one on the way? Consider "Theo," "Atlas" or "Nova."

The big picture: Those three have risen the most in popularity since 2013, according to new Social Security Administration data.