Axios

The price of insuring $10 million of Sears bonds for five years just rose to a record $4.6 million annually last week, up from $3.3 million in September, per the WSJ.

Quick take: Insurers are smelling a bad deal with Sears, and today shares fell 5.23%.

Data: Money.net

Russia wants an apology from Fox News after Bill O'Reilly's "unacceptable" comments labeling Russian President Putin as a "killer" in his interview with Trump.

We consider such words from the Fox TV company to be unacceptable and insulting, and honestly speaking, we would prefer to get an apology from such a respected TV company—Kremlin spokesman Dmitry Peskov on a conference call with reporters.

Nebraska Senator Ben Sasse responded to the Kremlin's request on Twitter: "In America, we have a free press. So Putin can only make a request of @OReillyFactor. In Russia, he'd just consider taking him out."

Vizio, one of the world's largest makers of smart TVs, is agreeing to pay a $2.2 million fine to settle charges brought by the FTC and New Jersey Attorney General for collecting viewing data on 11 million TVs without their knowledge. As part of the settlement, Vizio must obtain consent for collecting and sharing data and implement a privacy program, according to the FTC.

Why it matters: As more devices are connected to the Internet and each other, electronics makers are able to collect an enormous amount of data about users, from TV-watching habits to a variety of specific activities taking place on a consumer's home network. Some TVs have even been found to be recording living room conversations. That data can then be combined with demographic data, such as age and income, to form a fairly detailed view of a customer. In this case, Vizio allegedly sold information to third parties to, for example, target ads to people across multiple devices, according to the complaint. In other words, pay attention to those privacy policies when you buy new devices.

The cost for Super Bowl ads have gone up 76% in the last decade, from an average of roughly $2.4 million per ad in 2007 to a reported $5 million per ad in 2016, according to Kantar Media.

Super Bowl viewership has increased 20% over the past ten years, from 93 million viewers in 2007 to 111 million viewers in 2016, giving networks the ability to hike up ad costs, which are based on impression numbers. Overall, The Super Bowl has generated $2.38 billion of network advertising sales in the past ten years alone.

You'll watch almost an hour of commercials Sunday. Because of spiked marketing interest, the amount of commercial time has expanded 15% over the past ten years from 43:05 minutes of commercials in 2007 to 49:35 minutes between the opening kickoff and the final whistle last year.

Why it matters: According to the American Marketing Association, 25% of surveyed Super Bowl viewers consider commercials to be the most important part of the game. "Its worth every penny," says Kevin Hamilton, director of brand marketing at Avocados From Mexico tells Axios. "There's not a better place for a consumer says about as interested in seeing commercial in seeing content itself. That puts a premium on that given impression."