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Illustration: Aïda Amer/Axios

A slew of old-line industries that once hesitated to embrace digital technologies are now being forced to do so for the sake of survival.

Why it matters: Once consumers get used to accessing services digitally — from older restaurants finally embracing online ordering, or newspapers finally going all-digital — these industries may find it hard to go back to traditional operations.

Media and entertainment: Venerable mediums like television, newspapers and movies are all quickly moving their content over to digital formats and online delivery as they struggle to adapt.

  • Newspapers are being forced to shut down print editions and ramp up digital operations. “We will look back on these events as a moment at which the newspaper industry’s transition from print to digital accelerated meaningfully," says Jim Friedlich, executive director of The Lenfest Institute for Journalism, a nonprofit that supports local news and is the owner of The Philadelphia Inquirer.
  • Television interviews are overwhelmingly being conducted via Skype or other digital channels. There's been a major uptick in internet video and streaming consumption, per Nielsen. More than a quarter of Americans (26%) are using video streaming services, like Netflix, for the first time, per the Consumer Technology Association.
  • Some movie studios, like Universal Pictures, have said that they will for the first time roll out movies to digital audiences at the same time that they make them available in theaters due to the crisis. Although analysts don't think the box office will ever die, this could put pressure on the traditional 90-day exclusive movie window that theaters used to enjoy over streamers.

Retail: Brick-and-mortar shops that never sold goods online are shifting to that mode at a moment when stores nationwide have shut their doors and customers aren't leaving their homes.

  • Sellers who had offered a limited selection of their wares online are now shifting to full-catalog service.
  • Powell's Books, an iconic Portland independent bookstore, was able to rehire 100 laid-off store employees after a surge of online orders from devoted customers.
  • By contrast, offline-only retailers, including big names like Marshall's and TJ Maxx, are basically out of business until in-person shopping returns.

Food and beverage: Restaurants that chose not to adopt online ordering or delivery services are suddenly finding that to be their lifeline now that many parts of the country have banned on-location dining.

  • Topo Gigio, a small mom and pop Italian restaurant in Chicago, is using delivery services for the first time in its 30-year history. It sees delivery and takeout as a better option than shutting down entirely, its owners tell CBS Chicago.
  • Uber Eats, the food delivery service from Uber, announced two weeks ago that it would waive all delivery fees for local restaurants.

Workouts and fitness: Everything from ballet lessons and karate classes to physical therapy sessions and yoga instruction has gone virtual.

  • In Houston alone, more than a dozen fitness and yoga operations have taken their services online.
  • Some people like to work out with other people for social motivation. Those people may still prefer to go to group fitness classes, but may choose ones that are smaller or in spaces where they can maintain more distance from others, Carl Bialik, data science editor at Yelp, said.
  • "But for business owners that get really comfortable with that, they will probably continue to see that as a much bigger channel than they had before," he said.

The bottom line: Going virtual may open up new markets and new channels for engaging with consumers. But consumers will also likely rush to take part in out-of-home experiences once the pandemic eases and they can leave home again.

Go deeper

The hard math behind America's labor shortage

Data: Bureau of Labor Statistics, Congressional Budget Office; Chart: Axios Visuals

Yes, the pandemic has created unusual temporary labor market dynamics. But in the bigger picture, the 2010s were a golden age for companies seeking cheap labor. The 2020s are not.

The big picture: In the 2010s, the massive millennial generation was entering the workforce, the massive baby bo0m generation was still hard at work, and there was a multi-year hangover from the deep recession caused by the global financial crisis.

Advocates fret Roe v. Wade's 49th anniversary could be its last

Photo: Leigh Vogel/Getty Images for Women's March Inc

As Saturday marks the 49th anniversary of Roe v. Wade, the Supreme Court's landmark decision that legalized abortion access in the U.S., advocates warn the ruling is "more at risk now than ever."

The big picture: The Supreme Court in December heard a challenge to a Mississippi 15-week abortion ban that could throw Roe's survival into question, or at least narrow its scope.

Updated 14 hours ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: Pfizer and Moderna boosters overwhelmingly prevent Omicron hospitalizations, CDC finds — Omicron pushes COVID deaths toward 2,000 per day — The pandemic-proof health care giant.
  2. Vaccines: The case for Operation Warp Speed 2.0 — Starbucks drops worker vaccine or test requirement after SCOTUS ruling — Kids' COVID vaccination rates are particularly low in rural America.
  3. Politics: Biden concedes U.S. should have done more testing — Arizona says it "will not be intimidated" by Biden on anti-mask school policies — Federal judge blocks Biden's vaccine mandate for federal workers.
  4. World: American Airlines flight to London forced to turn around over mask dispute — WHO: COVID health emergency could end this year — Greece imposes vaccine mandate for people 60 and older — Austria approves COVID vaccine mandate for adults.
  5. Variant tracker