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Illustration: Sarah Grillo/Axios

The traditional buffer that protects movie theaters from being undercut by streaming may be temporarily collapsing as Hollywood tries to salvage releases that would've otherwise been lost during the coronavirus epidemic.

Why it matters: The 90-day theatrical window — the period of time typically allocated to theaters to air movies exclusively before they go to streaming — gives theaters an edge over streaming services and helps them attract movie fans in-person.

  • But in recent years, new digital film studios, like Netflix and Amazon Prime Video, have put pressure on theaters to reduce that window.

Driving the news: Universal Pictures, one of Hollywood's biggest traditional studios, announced Monday that it will introduce a rollout strategy that's similar to a digital movie company, like Netflix — at least for the time being.

  • The studio said it would soon be making movies like "Trolls World Tour," "The Hunt," "The Invisible Man" and "Emma" available on-demand for a 48-hour rental period at the same time as they're in theaters.
  • “We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible,” NBCUniversal said Monday in a statement.
  • Disney said it would release "Frozen 2" to Disney+ customers three months ahead of schedule schedule beginning this week, although that move will not impact Disney's theatrical window, as the movie was released in theaters last year.

Our thought bubble: Even though box office experts anticipate that the window will eventually go back to normal after the pandemic is over, the swift move by Universal feels like it could be the first small step towards shifting distribution power from theaters to streamers.

  • "[T]he habit of going to movies, that's going to come back," says Comscore senior media analyst Paul Dergarabedian. Dergarabedian says that we should still expect people to want to experience high-profile franchises in theaters after the virus settles.
  • Still, theater executives would argue that it’s difficult to think of these efforts as breaking the theatrical window when theaters are technically closed.
  • In the interim, NBCUniversal says it will continue to evaluate the environment "as conditions evolve" and will "determine the best distribution strategy in each market when the current unique situation changes."

Between the lines: Theaters around the globe are being forced to shut down due to coronavirus fears. Theater chain stock performance has taken a huge hit as a result.

Data: Yahoo Finance; Chart: Andrew Witherspoon/Axios
  • Regal Cinemas said Monday that it would close all U.S. theaters until further notice.
  • Shortly after, AMC Theaters said it would close all of its U.S. locations for 6 to 12 weeks beginning Tuesday.
  • State officials have mandated closings in many of America's biggest cities, including New York and Los Angeles.
  • In the U.K., theaters began closing doors on Monday following a government directive.

U.S. closures began shortly after President Trump issues new guidance Monday recommending that all Americans avoid gatherings of more than 10 people. Some theaters have implemented partial capacity plans to adhere to guidelines around social distancing, while others face collapsed attendance altogether.

By the numbers: North American box office revenues hit a 20-year-low this past weekend, in light of the widespread coronavirus that's impacting theater attendance and movie releases.

  • Overall, The Hollywood Reporter estimates that the total North American Box Office hit could total to $20 billion due to the coronavirus.

What's next: Sources say that there's an increasing likelihood that almost all of the major theater chains will be closed within the week.

  • Studios are beginning to halt production on major films and TV shows in order to protect employees from the virus spreading.
  • Others have pulled major films off of their schedules altogether.
  • Several Hollywood figures have tested positive for coronavirus, including Tom Hanks, Rita Wilson and Idris Elba.

Go deeper: Movie industry braces for major hit due to coronavirus

Go deeper

Updated 8 hours ago - World

UK government: Kremlin has plan "to install pro-Russian leadership" in Ukraine

British Foreign Secretary Elizabeth Truss. Photo: Gints Ivuskans / AFP via Getty Images

The United Kingdom's Foreign Secretary on Saturday night said the government has "information that indicates the Russian Government is looking to install a pro-Russian leader in Kyiv as it considers whether to invade and occupy Ukraine."

Driving the news: U.S. National Security Council spokeswoman Emily Horne called the intelligence "deeply concerning" in a statement to Axios. The Biden administration has said Russia is actively manufacturing a pretext for invasion and warned that Putin could use joint military exercises in Belarus as cover to invade from the north.

Updated 9 hours ago - Science

This powerful new accelerator looks for keys to the center of atoms

Illustration: Eniola Odetunde/Axios

Nuclear physicists trying to piece together how atoms are built are about to get a powerful new tool.

Why it matters: When the Facility for Rare Isotope Beams begins experiments later this spring, physicists from around the world will use the particle accelerator to better understand the inner workings of atoms that make up all the matter that can be seen in the universe.

Updated 9 hours ago - Politics & Policy

Omicron dashboard

Illustration: Aïda Amer/Axios

  1. Health: FDA OKs antiviral drug remdesivir for non-hospitalized COVID patients — Walensky: CDC language "pivoting" on "fully vaccinated" — Pfizer and Moderna boosters overwhelmingly prevent Omicron hospitalizations, CDC finds.
  2. Vaccines: The case for Operation Warp Speed 2.0 — Teens and adults missed 37 million vaccinations during COVID — Team USA 100% vaccinated against COVID ahead of Beijing Olympics — Kids' COVID vaccination rates are particularly low in rural America — Annual COVID vaccine preferable to boosters, says Pfizer CEO.
  3. Politics: Arizona governor sues Biden administration over COVID funds tied to mandates — Biden concedes U.S. should have done more testing — Arizona says it "will not be intimidated" by Biden on anti-mask school policies.
  4. World: American Airlines flight to London forced to turn around over mask dispute — WHO: COVID health emergency could end this year — Greece imposes vaccine mandate for people 60 and older — Austria approves COVID vaccine mandate for adults — Beijing officials urge COVID-19 "emergency mode" before Winter Olympics.
  5. Variant tracker