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Illustration: Sarah Grillo/Axios

The traditional buffer that protects movie theaters from being undercut by streaming may be temporarily collapsing as Hollywood tries to salvage releases that would've otherwise been lost during the coronavirus epidemic.

Why it matters: The 90-day theatrical window — the period of time typically allocated to theaters to air movies exclusively before they go to streaming — gives theaters an edge over streaming services and helps them attract movie fans in-person.

  • But in recent years, new digital film studios, like Netflix and Amazon Prime Video, have put pressure on theaters to reduce that window.

Driving the news: Universal Pictures, one of Hollywood's biggest traditional studios, announced Monday that it will introduce a rollout strategy that's similar to a digital movie company, like Netflix — at least for the time being.

  • The studio said it would soon be making movies like "Trolls World Tour," "The Hunt," "The Invisible Man" and "Emma" available on-demand for a 48-hour rental period at the same time as they're in theaters.
  • “We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible,” NBCUniversal said Monday in a statement.
  • Disney said it would release "Frozen 2" to Disney+ customers three months ahead of schedule schedule beginning this week, although that move will not impact Disney's theatrical window, as the movie was released in theaters last year.

Our thought bubble: Even though box office experts anticipate that the window will eventually go back to normal after the pandemic is over, the swift move by Universal feels like it could be the first small step towards shifting distribution power from theaters to streamers.

  • "[T]he habit of going to movies, that's going to come back," says Comscore senior media analyst Paul Dergarabedian. Dergarabedian says that we should still expect people to want to experience high-profile franchises in theaters after the virus settles.
  • Still, theater executives would argue that it’s difficult to think of these efforts as breaking the theatrical window when theaters are technically closed.
  • In the interim, NBCUniversal says it will continue to evaluate the environment "as conditions evolve" and will "determine the best distribution strategy in each market when the current unique situation changes."

Between the lines: Theaters around the globe are being forced to shut down due to coronavirus fears. Theater chain stock performance has taken a huge hit as a result.

Data: Yahoo Finance; Chart: Andrew Witherspoon/Axios
  • Regal Cinemas said Monday that it would close all U.S. theaters until further notice.
  • Shortly after, AMC Theaters said it would close all of its U.S. locations for 6 to 12 weeks beginning Tuesday.
  • State officials have mandated closings in many of America's biggest cities, including New York and Los Angeles.
  • In the U.K., theaters began closing doors on Monday following a government directive.

U.S. closures began shortly after President Trump issues new guidance Monday recommending that all Americans avoid gatherings of more than 10 people. Some theaters have implemented partial capacity plans to adhere to guidelines around social distancing, while others face collapsed attendance altogether.

By the numbers: North American box office revenues hit a 20-year-low this past weekend, in light of the widespread coronavirus that's impacting theater attendance and movie releases.

  • Overall, The Hollywood Reporter estimates that the total North American Box Office hit could total to $20 billion due to the coronavirus.

What's next: Sources say that there's an increasing likelihood that almost all of the major theater chains will be closed within the week.

  • Studios are beginning to halt production on major films and TV shows in order to protect employees from the virus spreading.
  • Others have pulled major films off of their schedules altogether.
  • Several Hollywood figures have tested positive for coronavirus, including Tom Hanks, Rita Wilson and Idris Elba.

Go deeper: Movie industry braces for major hit due to coronavirus

Go deeper

Off the Rails

Episode 2: Barbarians at the Oval

Photo illustration: Sarah Grillo/Axios. Photo: Jim Watson/AFP/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. This Axios series takes you inside the collapse of a president.

Episode 2: Trump stops buying what his professional staff are telling him, and increasingly turns to radical voices telling him what he wants to hear.

President Trump plunked down in an armchair in the White House residence, still dressed from his golf game — navy fleece, black pants, white MAGA cap. It was Saturday, Nov. 7. The networks had just called the election for Joe Biden.

Fringe right plots new attacks out of sight

Illustration: Aïda Amer/Axios

Domestic extremists are using obscure and private corners of the internet to plot new attacks ahead of Inauguration Day. Their plans are also hidden in plain sight, buried in podcasts and online video platforms.

Why it matters: Because law enforcement was caught flat-footed during last week's Capitol siege, researchers and intelligence agencies are paying more attention to online threats that could turn into real-world violence.

Kids’ screen time up 50% during pandemic

Illustration: Sarah Grillo/Axios

When the coronavirus lockdowns started in March, kidstech firm SuperAwesome found that screen time was up 50%. Nearly a year later, that percentage hasn't budged, according to new figures from the firm.

Why it matters: For most parents, pre-pandemic expectations around screen time are no longer realistic. The concern now has shifted from the number of hours in front of screens to the quality of screen time.