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Cameo website screen shot

Cameo, the app that lets fans pay for personalized videos from celebrities, is now a unicorn.

Driving the news: The company said Tuesday that its parent Baron App Inc. has raised $100 million in a round led by e.ventures, giving it a valuation of just over $1 billion.

Why it matters: The pandemic has been a breakout moment for the creator economy, and especially for Cameo. Hollywood celebrities that were stuck at home had a venue for connecting with fans craving interpersonal connections.

  • The company hired a slew of new C-suite executives from media and tech companies earlier this year, with plans to continue rapidly growing its employee base.
  • Last year, Cameo brought in roughly $100 million in video transactions.

Details: The company says the money will be used to improve the Core Cameo experience, create new products for fan engagement, and boost Cameo's B2B business.

  • Turner was joined by Google Ventures, Amazon Alexa Fund, UTA Ventures, SoftBank Vision Fund 2, Valor Equity Partners, and investment funds managed by Counterpoint Global (Morgan Stanley).
  • Existing investors like Lightspeed Venture Partners, Kleiner Perkins, The Chernin Group, Origin Ventures, and Spark Capital also joined the round, as did new Cameo talent investors, like Tony Hawk.

The big picture: The investment brings Cameo's total funding to more than $165 million. Cameo finalized its Series B investment at around a $300 million valuation in 2019, Axios reported.

Go deeper: Cameo launches hiring spree following banner year

Go deeper

Dan Primack, author of Pro Rata
24 mins ago - Technology

Israel's new PM Naftali Bennett made his name as a millionaire tech founder

Photo illustration: Annelise Capossela/Axios. Photo: Menahem Kahana/AFP via Getty Images

Naftali Bennett yesterday became prime minister of Israel, succeeding Benjamin Netanyahu, after his power-sharing government survived a vote of confidence.

Why it matters: Bennett becomes Israel's first new prime minister since 2009, and he takes office as Netanyahu stands trial for corruption.

1 hour ago - World

Biden at NATO summit: Collective defense is a "sacred obligation"

President Joe Biden is greeted by NATO Secretary General Jens Stoltenberg at the NATO summit. Photo: Patrick Semansky/POOL/AFP via Getty Images

President Biden reaffirmed the United States' commitment to NATO during a sit-down with Secretary General Jens Stoltenberg, the president's first meeting of NATO's 2021 summit in Brussels.

Why it matters: Biden has used his first international trip as president to reassure allies of his administration's commitment to multilateralism and to NATO's Article 5, which stipulates that the entire alliance will respond to an attack on any member nation.

Climate reality collides with rhetoric at the G7 summit

Illustration: Annelise Capossela/Axios

Leaders of the G7 agreed to a sweeping new agenda over the weekend. But while the communique they issued is lofty in goals, it lacks crucial details on climate.

Why it matters: The G7's paucity of specifics on climate finance and domestic coal consumption, in particular, calls into question the ability of the wealthiest nations to take sufficient action on global warming.