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Expand chart
Data: Apptopia; Chart: Axios Visuals

Nearly every major app geared towards content creators has seen significant percentage increases in downloads this year, according to data from Apptopia.

The state of play: Cameo expects to make $100 million from video transactions this year, a spokesperson tells Axios. Over 1 million Cameo videos have been sold-to-date, Tens of thousands of talent now use the app to sell videos.

  • Substack has more than 250,000 paid subscribers and that its top 10 publishers collectively earn more than $10 million a year. 
  • Patreon is now valued at $1.2 billion, after raising $90 million in September. More than 6 million people pay creators through its service globally.
  • OnlyFans will earn $300 million in profit this year, per The Information. The subscription service lets creators monetize exclusive videos, sometimes racy ones.
  • Twitch has doubled the number of streamers on its platform during the pandemic.

Be smart: Other apps where creators play a central role are experiencing explosive growth, per AppTopia. Those apps include Webtoon, an app for digital comic artists and Caffeine, a live streaming and chat app, and Bigo Live, a Chinese live-streaming app.

The big picture: TikTok's number of global downloads this year was so big we couldn't fit it on the same chart as its peers above. TikTok's success has led to a mad dash in mobile video investments by competitors.

  • Reddit acquired Dubsmash, the short-form video app akin to TikTok, the company Monday.
  • Snapchat last month launched its TikTok competitor, called Spotlight.
  • Facebook launched its competitor, called Reels, in August.

Go deeper

Updated Jan 12, 2021 - Health

Moderna's COVID-19 vaccine expected to provide immunity for at least 1 year

Photo: Mario Tama via Getty

Moderna's coronavirus vaccine will provide immunity from the disease for at least one year, the biotech company said Monday per Reuters.

Why it matters: Moderna's vaccine is one of two now authorized for emergency use in the U.S., as coronavirus cases surge past 22.5 million nationally and 90.8 million globally.

45 million Americans under winter storm watches near New England

Computer model projection showing the winds moving around the powerful East Coast storm on Saturday Jan. 29, 2022. Image: https://earth.nullschool.net

Nearly 45 million Americans are under winter weather alerts and warnings from North Carolina to northeastern Maine, as a major winter storm threatens the region.

Why it matters: It is predicted to be the biggest blizzard since 2018 to strike the Northeast with more than 2 feet of snow possible in parts of eastern Massachusetts, according to the National Weather Service.

3 hours ago - World

Australian PM pledges $700M for climate change-threatened Great Barrier reef

A green sea turtle is flourishing among the corals at Lady Elliot island in Australia's Great Barrier Reef. Photo: Jonas Gratzer/LightRocket via Getty Images

Australian Prime Minister Scott Morrison announced Friday a AU$1 billion ($703 million) investment plan for the Great Barrier Reef.

Why it matters: The nine-year plan for projects including water quality improvement, reef conservation and supporting some 64,000 tourism jobs comes months ahead of this year's federal election. It has been criticized by scientists and environmental groups for failing to tackle climate change.

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