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Expand chart
Data: Apptopia; Chart: Axios Visuals

Nearly every major app geared towards content creators has seen significant percentage increases in downloads this year, according to data from Apptopia.

The state of play: Cameo expects to make $100 million from video transactions this year, a spokesperson tells Axios. Over 1 million Cameo videos have been sold-to-date, Tens of thousands of talent now use the app to sell videos.

  • Substack has more than 250,000 paid subscribers and that its top 10 publishers collectively earn more than $10 million a year. 
  • Patreon is now valued at $1.2 billion, after raising $90 million in September. More than 6 million people pay creators through its service globally.
  • OnlyFans will earn $300 million in profit this year, per The Information. The subscription service lets creators monetize exclusive videos, sometimes racy ones.
  • Twitch has doubled the number of streamers on its platform during the pandemic.

Be smart: Other apps where creators play a central role are experiencing explosive growth, per AppTopia. Those apps include Webtoon, an app for digital comic artists and Caffeine, a live streaming and chat app, and Bigo Live, a Chinese live-streaming app.

The big picture: TikTok's number of global downloads this year was so big we couldn't fit it on the same chart as its peers above. TikTok's success has led to a mad dash in mobile video investments by competitors.

  • Reddit acquired Dubsmash, the short-form video app akin to TikTok, the company Monday.
  • Snapchat last month launched its TikTok competitor, called Spotlight.
  • Facebook launched its competitor, called Reels, in August.

Go deeper

Updated Jan 12, 2021 - Health

Moderna's COVID-19 vaccine expected to provide immunity for at least 1 year

Photo: Mario Tama via Getty

Moderna's coronavirus vaccine will provide immunity from the disease for at least one year, the biotech company said Monday per Reuters.

Why it matters: Moderna's vaccine is one of two now authorized for emergency use in the U.S., as coronavirus cases surge past 22.5 million nationally and 90.8 million globally.

Ina Fried, author of Login
1 hour ago - Technology

Scoop: Google is investigating the actions of another top AI ethicist

Google CEO Sundar Pichai. Photo by Mateusz Wlodarczyk/NurPhoto via Getty Images

Google is investigating recent actions by Margaret Mitchell, who helps lead the company's ethical AI team, Axios has confirmed.

Why it matters: The probe follows the forced exit of Timnit Gebru, a prominent researcher also on the AI ethics team at Google whose ouster ignited a firestorm among Google employees.

2 hours ago - Politics & Policy

Scoop: Joe Biden's COVID-19 bubble

Photo illustration: Aïda Amer/Axios. Photo: Joe Raedle/Getty Images

The incoming administration is planning extraordinary steps to protect its most prized commodity, Joe Biden, including requiring daily employee COVID tests and N95 masks at all times, according to new guidance sent to some incoming employees Tuesday.

Why it matters: The president-elect is 78 years old and therefore a high risk for the virus and its worst effects, despite having received the vaccine. While President Trump's team was nonchalant about COVID protocols — leading to several super-spreader episodes — the new rules will apply to all White House aides in "high proximity to principals."

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