Why it matters: TikToker Jools Lebron's massively viral video describing her "very demure, very mindful" workplace-friendly makeup and clothing style sparked a marketing movement from brands hoping to hop on the "demure" buzzword bandwagon.
SpaceX will bring home NASA astronauts Barry "Butch" Wilmore and Sunita "Suni" Williams from the International Space Station next year, NASA announced Saturday.
Why it matters: The decision marks another setback for Boeing's space program and troubled autonomous spacecraft Starliner, which originally ferried Wilmore and Williams to the ISS in June.
General Motors was once the most potent symbol of American industry. Silicon Valley now holds that title — and GM, just like other legacy automakers, wants back in.
Why it matters: Tech bros from California are increasingly holding sway over the car guys from Detroit as the auto industry tries to find the way to an electric, autonomous, software-driven future.
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