Mar 20, 2025 - Business

McDonald's to release Minecraft Movie meals for adults and kids

Kelly Tyko

McDonald's characters Grimace, Birdie and Hamburglar hold their Minecraft collectible item — McDonald's iconic characters — Grimace, Birdie and Hamburglar — will be part of the collectibles in the Minecraft Movie Meal. Image: Courtesy of McDonald's

McDonald's is making a play for consumers who grew up on Happy Meals — and their kids — along with Minecraft fans.

Why it matters: New Minecraft Movie adult meals and kids' Happy Meals are the fast-food giant's latest attempt to bring consumers back after a drop in sales.

McDonald's rolled out its "McValue" platform to U.S. restaurants in early January.

The big picture: McDonald's special meals in the past, including collaborations with celebrities, have driven sales, created demand and led to nationwide ingredient shortages.

The adult Happy Meals, released in October 2022, started selling out immediately. The meals' collectible toys quickly landed on eBay and online marketplaces.

McDonald's Minecraft Movie meals release date

Driving the news: McDonald's announced Thursday the new meals would launch April 1 in the U.S.

The campaign will launch across 100 markets in the coming days, a McDonald's spokesperson confirmed to Axios, noting start dates and offerings will vary.
It's the first time McDonald's has released two different meals of the same theme at once.

Between the lines: Meal prices are set by franchisees and may vary by location, McDonald's told Axios.

When "A Minecraft Movie" arrives in theaters

The Warner Bros. movie is a kid-friendly adaption of the popular Microsoft video game and stars Jack Black and Jason Momoa.

It is set to debut in North American theaters on April 4.

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McDonald's to release Minecraft Movie meals for adults and kids

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