Scoop: House Dems plan $10 million opening salvo for 2026

• Jeffries has already started to message against the legislation, labeling it the "GOP tax scam part two" at a press conference last week.

Driving the news: House Majority Forward, the issue advocacy arm of House Majority PAC, is launching a $10 million "economic accountability" campaign.

• The campaign will include TV and digital ads to "hold Republicans accountable for refusing to lower costs," according to a press release first shared with Axios.
• It will also involve research and polling to "develop a deeper understanding of how Republican policies are hurting American wallets."
• HMF president Mike Smith said: "Speaker Mike Johnson and House Republicans have only just been sworn in, but they're already breaking their promises by failing to lower costs. It's time to stop playing games, and start working for the American people."

Between the lines: The plan represents something of a shift in strategy for Democrats after an abortion-centered message of "freedom" failed to carry them to victory last year.

• Top Democrats told Axios in the aftermath of the Nov. 5 election that a difficult political environment driven by years of inflation ultimately doomed Vice President Harris.

• Trump successfully pitched himself as a change candidate, promising to upend the national and global economic order with an agenda of immigration restrictions, trade barriers and dismantling regulations.

The other side: "The failed Biden administration and their allies in Congress decimated our economy with a far-left agenda of reckless spending and extreme America-last policies," said Courtney Parella, a spokesperson for GOP-aligned non-profit American Action Network.

• "That's why Americans chose and trust Republican leadership — to restore the economy, lower costs, and deliver for families," she said.