Netflix glitches overshadow Tyson-Paul fight
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Netflix's technical stumbles during Friday's Mike Tyson-Jake Paul fight have cast a pall over its upcoming NFL Christmas Day games.
Why it matters: Live programming and sports are crucial to the company's new ad-revenue strategy.
Zoom in: There were more than 500,000 reports on Downdetector of people experiencing issues viewing the boxing match.
- Social media platforms including X and Bluesky were flooded with jokes about stream quality.
- Netflix CTO Elizabeth Stone reportedly told employees the "unprecedented scale" of viewership created "many technical challenges … but [we] still consider this event a huge success."
By the numbers: At its peak, the fight drew 65 million concurrent global viewers, Netflix says.
- Caveat: The company's tracking methodology isn't comparable to most other U.S.-only industry metrics and the figure hasn't been verified by a third party.
- For context, the NFL's three Christmas Day games last year averaged over 28 million viewers.
The big picture: The NFL in May awarded Netflix the streamer's first-ever deal to air games starting this year.
- Netflix is reportedly paying about $75 million each for the two Christmas matchups, and has already sold all of its ad inventory.
Reality check: Direct-to-consumer livestream tech relies on multiple layers of internet infrastructure, which means individual experiences can differ widely based on personal computing hardware, geography and internet service provider reliability.
- But as Peacock and Amazon have both demonstrated with the Olympics and Thursday Night Football, respectively, the type of issues that have plagued Netflix's livestream experiments are no longer the industry norm.
The intrigue: Investors largely shrugged off the problems and pushed Netflix stock to a new record high Monday.
- Perhaps they were reacting to news that Beyoncé will perform during the Ravens-Texans halftime game.
What we're watching: The NFL, meanwhile, has confidence in the streamer's ability to deliver on Christmas, sources tell Front Office Sports. There's also, reportedly, a sense of relief that the stress test happened during a non-NFL event.
