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Netflix to stream NFL's Christmas Day games in multiyear deal

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May 15, 2024
Kansas City Chiefs quarterback Patrick Mahomes

Kansas City Chiefs quarterback Patrick Mahomes. Photo: Kirby Lee/Getty Images

Netflix will exclusively stream the National Football League's two Christmas Day games this upcoming season as part of a three-season deal, the streaming service announced Wednesday.

Why it matters: This marks Netflix's biggest push yet into live sports and puts it in business with the country's most popular sport.

Zoom in: Netflix said it will also carry at least one holiday game in 2025 and 2026.

  • The Christmas Day games for 2024 will be announced Wednesday night by the NFL.
  • Netflix is paying less than $150 million per game, Bloomberg reported. However, that report did not include the multi-season deal component announced on Wednesday.
  • Puck News was first to report last week that the NFL and Netflix were talking about a media rights deal.

The big picture: Netflix has been beefing up its live programming offerings in recent years.

  • The live events have mostly been one-off specials, though the streamer has longer-term deals for the SAG Awards and will become the home for the WWE's Monday Night RAW franchise next year.

Zoom out: Streaming companies are quickly making their presence felt in sports, and the NFL is now in business with three of them.

  • Amazon has exclusively carried "Thursday Night Football" for the last two seasons, has a game on Black Friday and will stream a playoff game next January.
  • YouTube is the provider for the NFL's Sunday Ticket package, which offers access to out-of-market games on Sundays.
  • Comcast's Peacock streaming service has also aired exclusive games in recent years.
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