TN50 - driving the next 50 years of growth in women's sports. Presented by Axios and Deep Blue
May 27, 2024 - Sports

2024 women's sporting events to watch

a photo illustration of coco gauff, simone biles, caitlin clark and Reese Atwood on a colorful striped background

Photo Illustration: Tiffany Herring/Axios; Photos: Tim Clayton/Getty Images; Clive Brunskill/Getty Images; Ron Hoskins/NBAE/Getty Images; David Buono/Getty Images

The mic is on when it comes to women's sports.

Why it matters: Leagues and athletes alike are growing in popularity. While this growth is not new, people are starting to pay more attention.

Catch up quick: The women's sports industry is forecast to break the $1 billion barrier for the first time in total revenue this year. This is a 300% increase from the industry's valuation in 2021.

Between the lines: The "Caitlin Clark effect" isn't the only thing moving women's sports forward.

  • This month, the WNBA announced two teams as part of its expansion plan: the Golden State Valkyries and a team in Toronto, yet to be named.
  • The pro women's soccer USL Super League kicks off its inaugural season in August with teams in Brooklyn, New York; Charlotte, North Carolina; Dallas; Lexington, Kentucky; Spokane, Washington; Ft. Lauderdale and Tampa, Florida; and Washington, D.C.
  • The inaugural season of the Professional Women's Hockey League just concluded.

The Olympics, always a showcase for women's sports worldwide, this summer in Paris will have an equal number of men and women athletes for the first time in Games history.

The big picture: Leagues are expanding, viewership and attendance are breaking records, sponsorship and TV deals are growing, and global brands are making the investment to propel women athletes into the spotlight.

Here are some of the biggest women's sporting events through the rest of the year and into 2025 by region:

Northeast

Southwest

West

Southeast

Midwest

International events

  • French Open: May 26–June 9 at Roland-Garros stadium in Paris.
  • Wimbledon: July 1–July 14 at All Tennis Club in London.
  • Paris 2024 Olympic Games: July 26–Aug. 11 in Paris. Fans can watch on NBC, Peacock, USA Network, CNBC and more.
    • The Paralympics are Aug. 28–Sept. 8.
  • Tour de France Femmes: Aug. 12–18. Fans can watch on CNBC and Peacock.

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