More brands need to get on board the women's sports rise, NY Liberty CEO says

Zoom in: Clarke said it's her job to make brands understand the long-term staying power of the WNBA.

• "This is the tipping point, it's for the long haul now and it's our job to really showcase the value and longevity," Clarke said at the event, produced by Axios and Deep Blue Sports + Entertainment.
• The biggest challenge, Clarke said, is getting brands to understand that partnering with the league "is not a fly by night" moment. "It's not a helicopter event," she added.

Context: Clarke was joined on the panel by Kim Stone, CEO of the NWSL's Washington Spirit and Jess Smith, president of the WNBA's forthcoming Golden State franchise. Axios reporter Sara Fischer moderated.

• Stone summed up the feeling from many in the women's sports world regarding the past few years: "It's not a moment we're having, it's a movement we're having."

Go deeper: WNBA needs to capitalize on the Caitlin Clark moment

TN50: The Business of Women's Sports Summit is an event focused on the growing marketing and investment dollars in women's sports. The event, produced by Axios and Deep Blue Sports + Entertainment, features top female athletes, sports leaders and investors in the women's sports industry.