TikTok beefs up text posts in race against Threads, Twitter

TikTok wants to draw in people who want to post text-based content.

Driving the news: The app, which popularized short-form video, announced a slew of new features for sharing written thoughts and updates on Monday as competition between Twitter and Instagram's new app, Threads, has heated up.

How it works: The text-sharing feature is similar to the way Instagram users can post text on their Stories through the "Create" function — complete with different colored backgrounds, stickers and music.

The big picture: This is TikTok's latest move to expand beyond video and comes as social media platforms are reinventing themselves.

• Last fall, TikTok introduced image sharing.
• Over the weekend, Elon Musk started to replace the iconic Twitter blue bird logo with "X."
• And Threads is Meta and Instagram's attempt to capitalize first on celebrity and branded content.

Go deeper:

• Threads app engagement drops off a week after launch
• Elon Musk says he'll get rid of Twitter's famous bird logo in favor of an X