Youtube Rego Korosi via Flickr CC

YouTube announced it's planning to introduce a total of 40 original shows over the next year, available free to all consumers. The first few series will look a lot like content viewers are used to seeing on TV, with celebrities like Kevin Hart, Ellen DeGeneres and Katy Perry.

YouTube began producing original content series last year (30 in total) through its subscription service, YouTube Red, and heard positive feedback from advertisers. According to Bloomberg, YouTube is spending "hundreds of millions of dollars" on original content, a far cry from Amazon and Netflix's multi-billion dollar investments.

Why it matters: YouTube has taken many steps to win cord-cutting audiences through subscription-based products, but an ad-supported product available to all billion+ users is perhaps cable TV's biggest threat. Other big players that caught marketer's attention at this season's NewFronts in NYC were Twitter and Hulu.

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Ben Geman, author of Generate
32 mins ago - Politics & Policy

The new politics of global warming

Photo illustration: Sarah Grillo/Axios. Getty Images photos: Ethan Miller and Chip Somodevilla

The 2020 election is both very different and very familiar when it comes to the politics of global warming and the stakes of the outcome.

What's new: Democratic voters are more concerned than in prior presidential cycles, polling shows.

Bryan Walsh, author of Future
37 mins ago - Energy & Environment

Pinpointing climate change's role in extreme weather

Photo illustration: Aïda Amer/Axios. Getty Images photos: David McNew and George Rose

Climate scientists are increasingly able to use computer models to determine how climate change makes some extreme weather more likely.

Why it matters: Climate change's effects are arguably felt most directly through extreme events. Being able to directly attribute the role climate plays in natural catastrophes can help us better prepare for disasters to come, while driving home the need to tackle greenhouse gas emissions.

Amy Harder, author of Generate
42 mins ago - Energy & Environment
Column / Harder Line

Big Tech takes the climate change lead

Photo illustration: Aïda Amer/Axios. Getty Images photo: Jit Chattopadhyay/Pacific Press/LightRocket

The tech industry is playing a growing role in fighting climate change, from zero-carbon commitments to investments in startups and pushing for the use of data to encourage energy efficiency.

Why it matters: Big Tech is already dominating our economy, politics and culture. Its leadership in helping to address climate change — and reckon with its role in contributing to it — could have similarly transformative impacts.