Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios Pro Rata

Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Austin news?

Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Atlanta news?

Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Philadelphia news?

Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Chicago news?

Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top DC news?

Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

AP Photo/Richard Drew, File

Twitter announced over a dozen new live-streaming and original video content partnerships Monday, making it clear that their business strategy moving forward will be to expand ad-funded video content — the area where they saw the most revenue growth last quarter.

Why it matters: Until Monday, it seemed that Twitter was far behind the other social platforms in the race to win the $70 billion US TV ad market. Now, it's clear that Twitter could be giving them all, and particularly Snapchat, a run for their money.

In particular, the 11-year old tech giant emphasized at their first-ever Newfronts presentation that their future lies in live-streaming sports, followed by news and entertainment. The majority of the newly-announced video deals are with sports leagues, and some feature original content with stars like Seahawks' cornerback Richard Sherman and Bengals wide receiver A.J. Green. Twitter also announced a 24/7 live-streaming news partnership with Bloomberg LP earlier that day.

By the numbers: In total, Twitter has closed over 40 live stream partnerships around the world with sports leagues, media companies, etc. The company increased live programming by 60% last quarter and aired roughly 800 hours of live content reaching 45 million viewers. Of those hours, 51% were sports, 35% were news and politics, and 14% were entertainment. Above all, Twitter says 55% of its unique viewers are under the age of 25, a stat that directly competes with Snapchat's coveted millennial demographic.

Here's the full list of new sports, news and entertainment partnerships from Twitter.

SPORTS:

  • WNBA: Starting later this month, the WNBA will live stream a weekly regular-season game on Twitter (20 total per season) during the 2017, 2018 and 2019 seasons.
  • MLBAM: In addition to weekly live MLB games that stream on Twitter this season, a new 3-hour once weekly MLB program will live stream exclusively on Twitter.
  • STADIUM: A new, original, 24/7 experiential program that will stream live on Twitter in the coming months. It will integrate exclusive live collegiate sporting events, highlights, games, and daily live studio programming. It will include real-time, fan sentiment and feedback into every sports conversation.
  • The Players' Tribune: #Verified, a forum for athletes to connect directly with fans, will be a live show, exclusively on Twitter, featuring athletes answering fan questions and sharing their insight, reactions and timely takes on important topics on and off the field. Driven by Twitter and fan-submitted questions, the series will debut in the coming months and will feature regular interviews from some of the most popular players across sports, including Karl-Anthony Towns, A.J. Green and Richard Sherman.
  • PGA TOUR: Building upon the current live stream relationship between Twitter and PGA TOUR LIVE, the PGA TOUR will live stream 360 degree video of the 17th hole at TPC Sawgrass during The Players Championship (from May 11-14) on Periscope and Twitter.
  • NFL: The company will expand its live partnership with the NFL through exclusive content.

NEWS:

  • Bloomberg Media: Bloomberg will debut the first-ever 24/7 breaking news network that will be exclusively on Twitter. The new live streaming news network, to launch this fall, will combine the vast global editorial and news gathering capabilities of Bloomberg with the conversation and speed of Twitter.
  • The Verge: Coming this fall, Circuit Breaker: The Verge's Gadget Show is a weekly live program that will review and experiment with the gadgets everyone wants right now, and the weirdest ones we'll want tomorrow, hosted by The Verge's Nilay Patel.
  • BuzzFeed News: MorningFeed, a brand new morning news and current events show broadcast live on Twitter by BuzzFeed; hosts will bring news and memes to the audience where they are — on their timeline — from reporters in the field to special guests on set.
  • Cheddar: Cheddar's hour-long Opening Bell will stream live daily at 9am ET from the New York Stock Exchange, beginning today. This expands on Cheddar's Closing Bell show partnership that already streams live at 3pm ET.

ENTERTAINMENT:

  • Live Nation: Live Nation will deliver select Live Nation concerts and original content exclusively on Twitter. The concert series launches on Saturday, May 13th with a live stream of Zac Brown Band.
  • IMG Fashion: IMG Fashion will bring its designer and brand relationships to a live content program consisting of runway shows and behind-the-scenes Fashion Week content for Twitter users, live, from New York, Milan, Paris, London and beyond in September 2017.
  • Propagate: #WhatsHappening is a new live daily, entertainment-driven, primetime show on everything in the world that embraces Twitter's unique conversation.
  • Viacom: Exclusive original content partnership in the entertainment sector.
  • Dick Clarke productions: An extension of their pre-existing partnership that includes the American Music Awards

Go deeper

Former Sen. Bob Dole dies

Former Senator Bob Dole in 2019. Photo: Tom Brenner/Getty Images

Former Kansas Senator Leader Bob Dole passed away Sunday morning at the age of 98, the Elizabeth Dole Foundation announced in a statement.

Driving the news: Dole, a revered figure in U.S. politics and the Republican presidential nominee in 1996, served in the Senate for 27 years, including 11 years as GOP leader. Earlier this year he revealed he had been diagnosed with stage 4 lung cancer.

Movie theaters go out of style

Illustration: Sarah Grillo/Axios

Vaccination rates are going up, people are going out to restaurants again — although the new COVID variant may get in the way — but they still aren't rushing back to the movies.

By the numbers: Some 49% of pre-pandemic moviegoers are no longer hitting theaters, according to a study from the film research company The Quorum, as reported by the New York Times.

5 hours ago - Health

Vaccine mandates lose steam in the U.S. while Europe doubles down

Illustration: Sarah Grillo/Axios

European countries are doubling down on pressure campaigns to get people vaccinated just as Republicans continue to wage war — often successfully — against vaccine mandates in the U.S.

Why it matters: The starkly different approaches create a sharp contrast between the regions' approaches to vaccination, even as the Omicron variant rapidly spreads around the world.