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Hulu debuted a pay TV service called "Hulu Live" for $39.95 a month at their annual Upfront presentation in New York. The offering will include access to dozens of premium on-demand channels, from Fox, Disney, NBCUniversal, Scripps, CBS, Turner, A+E and more.

Why it matters: Several over-the-top TV packages have recently popped up, with most charging similar price points for similar content. Hulu's live product is different because Hulu is co-owned by cable companies (Fox, Comcast, Turner, Disney) that create content, instead of distributing it, (like Google's YouTube TV). This means their live service will exclude some of that cable content, because its already housed on Hulu's on-demand service.

Between the lines: These OTT TV live-streaming companies are capitalizing on consumption habits of people — mainly millennials — who are "cutting the cord" from more expensive cable packages to on-demand content.

Go deeper

North Carolina Sheriff's deputy fatally shoots Black man

A Black man was fatally shot by a North Carolina sheriff's deputy in Elizabeth City, northeast of Raleigh, on Wednesday, igniting protests in the local community.

Details: Pasquotank County Sheriff Tommy Wooten said at a news briefing the State Bureau of Investigation was investigating the shooting of Andrew Brown Jr., which happened about 8:30 a.m as deputies were serving a search warrant.

Pew: Over 80% of Asian adults say violence against them is increasing

Photo: Spencer Platt/Getty Images

More than 80% of Asian adults say that violence against them is increasing, according to a new Pew Research Center survey.

The big picture: The survey, conducted April 5-11, comes after the recent shootings in Atlanta in which eight people, including six Asian women were killed, as well as a yearlong spike in hate incidents against the Asian American and Pacific Islander (AAPI) community.

Danger lurks in the Democrats' police talk

House Speaker Nancy Pelosi and House Democrats celebrate last June after they passed the George Floyd Policing Act. Photo: Ting Shen/Xinhua via Getty Images

As Congress forges ahead with police reform legislation, Democratic operatives are warning lawmakers to steer clear of any defund-the-police rhetoric since it could hurt them in the midterms.

Why it matters: President Biden and his fellow Democrats say Congress needs to pass the George Floyd Policing Act, which would ban chokeholds, prohibit no-knock warrants and generally make it easier to hold officers accountable for misconduct.

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