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Credit: Daily Beast

The Daily Beast, an American news, politics and culture website, is launching a direct-to-consumer paid membership service called "Beast Inside" for the first time in its 10-year history.

Why it matters: Publishers are creating membership and subscription offerings to diversify their revenue streams from being overly-reliant on advertising, now that technology giants are taking most of the ad dollar growth that for decades went to media.

How it works: The membership will cost $100 annually but founding members, the first people to sign up, will get 50% off. The Daily Beast said it did a lot of pricing studies and surveys with the audience to determine the subscription price.

  • The audience The Beast is targeting is their most loyal following, the 1 million people that they say is visiting the site on average 50 times per month.
  • "There's a big group of hyper-loyalists and we want to be able to offer them something more and build deeper relationship with them," says CEO Heather Dietrick.
  • To be clear, this is an additional subscription offering from The Beast, not a paywall. Its website will remain free.

What it includes: Members will get access to an array of products, including a deep-dive newsletter, early access to the publication's weekend stories, a customized version of The Beast’s Cheat Sheet newsletter, a Trump-centric podcast, binge access to its monthly crime series and opportunities to share opinions and insights to be published on the Daily Beast homepage, sort of like a modern-day twist on an op-ed.

  • Consumers can expect to see new products included in the package as time goes on, according to Dietrick.

The bigger picture: The Daily Beast joins a long list of publishers, like Bloomberg, Vanity Fair, Wired, Business Insider and The Atlantic, that have all launched new paywalls or membership programs within the past year.

And while expanding revenue streams has been the main driver of this trend, on-demand access to information and entertainment has also become a consumer habit that is likely helping news outlets in getting consumers to cash in.

"Part of it is that it is smart for any business — not just media — to diversify their revenue like direct ads or e-commerce. And we see a super-loyal audience that's willing to pay for more because they love The Beast so much. And part of it because you see an audience that's become used to paying for really good content. Anywhere from newspapers to magazines to Netflix — you see the market moving that way too."
— Heather Dietrick

Go Deeper: Publishers are using paywalls to survive

Go deeper

Delivery industry sees biggest monthly job losses in more than 20 years

Data: U.S. Bureau of Labor Statistics; Chart: Axios Visuals

The pandemic's biggest job winner is losing steam.

Driving the news: People who deliver packages to businesses and homes — classified as "couriers and messengers" by the Labor Department — saw the industry's biggest monthly job losses in more than 20 years in April.

FDA authorizes Pfizer COVID vaccine for 12- to 15-year-olds

Photo: Gabby Jones/Bloomberg via Getty Images

The Food and Drug Administration authorized the emergency use of the Pfizer-BioNTech coronavirus vaccine for 12- to 15-year-old adolescents, the agency announced on Monday.

Why it matters: The emergency authorization marks a critical milestone in the push to get more Americans vaccinated and fully reopen schools for in-person learning this fall.

GOP to vote on ousting Liz Cheney this Wednesday

Photo: Tom Williams/Pool via Getty Images

House Republicans will vote on recalling Rep. Liz Cheney (R-Wyo.) as conference chair this Wednesday, House Minority Leader Kevin McCarthy announced in a letter Monday, Punchbowl News reported.

Why it matters: Cheney, the No. 3 House Republican, has faced increasing backlash from McCarthy and her Republican colleagues as she continues to criticize former President Trump and his baseless claims of election fraud.