The Daily Beast launches a paid membership program

Credit: Daily Beast

The Daily Beast, an American news, politics and culture website, is launching a direct-to-consumer paid membership service called "Beast Inside" for the first time in its 10-year history.

Why it matters: Publishers are creating membership and subscription offerings to diversify their revenue streams from being overly-reliant on advertising, now that technology giants are taking most of the ad dollar growth that for decades went to media.