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Tech giants eating the advertising world

In the new media world, five companies are crushing everyone else. This year, two-thirds of all global ad dollars will go to the Big Five: Google, Facebook, Tencent, Baidu and Alibaba, according to the latest PriceWaterhouseCoopers Entertainment and Media Global Outlook.

Data: eMarketer, Note: Google includes YouTube, Microsoft includes LinkedIn; Chart: Andrew Witherspoon / Axios