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Publishers are using paywalls to survive

Newspapers
Photo: Justin Sullivan/Getty Images

Bloomberg, Vanity Fair, Wired, Business Insider and The Atlantic have launched new paywalls within the past year — and legacy institutions like The New York Times, The Wall Street Journal, The Washington Post and The Boston Globe have all tightened their paywalls over the past few years.

Why it matters: There are many factors contributing to a rise in paywalled news, like tech's ad dominance, and a piqued interest in all things Trump. But on-demand access to information and entertainment has also become a consumer trend that is likely helping news outlets get consumers cash in.