As the pandemic enters its third year, some of America's COVID-era shopping habits — including strong demand for tequila and sweatpants — are here to stay.
Driving the news: Axios worked with Google Trends and the Schema Design firm to create The New Normal, which analyzes the products Americans have Googled since 2020. Items with a lasting increase in search interest help fill in the details of what our "new normal" looks like.
Beauty brands are hiring — or buying — technology companies that let customers virtually try on makeup, hair and skin care products.
Why it matters: With COVID keeping people away from cosmetics counters, the latest thing in "beauty tech" is the VTO — or virtual try-on. Customers love playing with these apps so much that companies see big revenue boosts after introducing them.
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