Noah Berger / AP

Facebook plans to launch a series of its own original content this June, Business Insider reports. They are looking for shows that are like TV (longer, big-budget) and some that are more similar to what you would find on Snapchat Discover (shorter, less-expensive shows that refresh daily).

Our thought bubble: There's going to be a lot more premium video inventory on the major platforms for marketers, and the quality of the content, mobile delivery, and brand safety will be a big part of what drives buys.

Facebook's competition: Nearly all of Facebook's biggest competitors have announced new live and original programming partnerships this week, many at major advertising presentations called NewFronts in New York. Twitter announced over a dozen new live-streaming and original video content partnerships. Hulu debuted a new live-streaming TV service and new original shows on-demand. YouTube announced it's launching 40 free, original shows. Snapchat is recruiting producers to make original shows for Snap TV.

Why it matters: Noticeably missing from some of the NewFronts presentations were major ad updates. In the past, publishers touted new content studios, ad units and targeting features to lure ad buyers into increasing digital budgets for some of their biggest brand clients. But because the display market has become so saturated, the focus is now on selling video ads, which require premium content more than fancy ad tech — like TV.

Go deeper

6 mins ago - World

Lebanon's prime minister resigns in wake of deadly explosion

Protests in Beirut. Photo: Maxim Grigoryev/TASS via Getty

Lebanon's prime minister and cabinet have resigned amid massive protests in the aftermath of a deadly explosion in Beirut that killed more than 160 people, injured 6,000 and left roughly 250,000 homeless.

Why it matters: Protesters blame the incompetence of the ruling elite — widely viewed as corrupt — for the disaster. The unstable and deeply distrusted government will remain in place in a caretaker capacity until a new prime minister is selected.

Updated 35 mins ago - World

Protests erupt in Belarus after "Europe's last dictator" claims election win

Protesters and riot police clash in Minsk, Belarus, on Sunday during a demonstration against President Alexander Lukashenko's claim of a landslide victory. Photo: Misha Friedman/Getty Images)

Riot police clashed with protesters in Belarus overnight after a government exit poll predicted Sunday President Aleksander Lukashenko, an authoritarian who has ruled the Eastern European country since 1994, had overwhelmingly defeated a pro-democracy opposition candidate.

Why it matters: It's a precarious moment for the former Soviet republic, where decades of repression and a complete disregard for the coronavirus pandemic threaten to topple "Europe's last dictator." Rights groups said at least one protester was killed and dozens more wounded in a "police crackdown," per AP.

Updated 49 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Global: Total confirmed cases as of 11 a.m. ET: 19,909,062 — Total deaths: 732,128 — Total recoveries — 12,138,271Map.
  2. U.S.: Total confirmed cases as of 11 a.m. ET: 5,053,123 — Total deaths: 163,047 — Total recoveries: 1,656,864 — Total tests: 61,792,571Map.
  3. Business: Richer Americans are more comfortable eating out.
  4. Public health: How America can do smarter testing.
  5. Sports: The cost of kids losing gym class — College football is on the brink.
  6. 🎧 Podcast: Indoor air is the next hotspot.