May 6, 2017

Tech bets big on original TV-like shows

Noah Berger / AP

Facebook plans to launch a series of its own original content this June, Business Insider reports. They are looking for shows that are like TV (longer, big-budget) and some that are more similar to what you would find on Snapchat Discover (shorter, less-expensive shows that refresh daily).

Our thought bubble: There's going to be a lot more premium video inventory on the major platforms for marketers, and the quality of the content, mobile delivery, and brand safety will be a big part of what drives buys.

Facebook's competition: Nearly all of Facebook's biggest competitors have announced new live and original programming partnerships this week, many at major advertising presentations called NewFronts in New York. Twitter announced over a dozen new live-streaming and original video content partnerships. Hulu debuted a new live-streaming TV service and new original shows on-demand. YouTube announced it's launching 40 free, original shows. Snapchat is recruiting producers to make original shows for Snap TV.

Why it matters: Noticeably missing from some of the NewFronts presentations were major ad updates. In the past, publishers touted new content studios, ad units and targeting features to lure ad buyers into increasing digital budgets for some of their biggest brand clients. But because the display market has become so saturated, the focus is now on selling video ads, which require premium content more than fancy ad tech — like TV.

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Updated 25 mins ago - Politics & Policy

CNN crew arrested live on air while reporting on Minneapolis protests

CNN's Omar Jimenez and his crew were arrested Friday by Minneapolis state police while reporting on the protests that followed the death of George Floyd, a black man who died in police custody in the city.

What happened: CNN anchors said Jimenez and his crew were arrested for not moving after being told to by police, though the live footage prior to their arrests clearly shows Jimenez talking calmly with police and offering to move wherever necessary.

First look: Trump courts Asian American vote amid coronavirus

Photo: Sarah Silbiger/Getty Images

The president's re-election campaign debuts its "Asian Americans for Trump" initiative in a virtual event tonight, courting a slice of the nation's electorate that has experienced a surge in racism and harassment since the pandemic began.

The big question: How receptive will Asian American voters be in this moment? Trump has stoked xenophobia by labeling COVID-19 the "Chinese virus" and the "Wuhan virus" and equating Chinatowns in American cities to China itself.

How the U.S. might distribute a coronavirus vaccine

Illustration: Annelise Capossela/Axios

Now that there are glimmers of hope for a coronavirus vaccine, governments, NGOs and others are hashing out plans for how vaccines could be distributed once they are available — and deciding who will get them first.

Why it matters: Potential game-changer vaccines will be sought after by everyone from global powers to local providers. After securing supplies, part of America's plan is to tap into its military know-how to distribute those COVID-19 vaccines.