Noah Berger / AP

Facebook plans to launch a series of its own original content this June, Business Insider reports. They are looking for shows that are like TV (longer, big-budget) and some that are more similar to what you would find on Snapchat Discover (shorter, less-expensive shows that refresh daily).

Our thought bubble: There's going to be a lot more premium video inventory on the major platforms for marketers, and the quality of the content, mobile delivery, and brand safety will be a big part of what drives buys.

Facebook's competition: Nearly all of Facebook's biggest competitors have announced new live and original programming partnerships this week, many at major advertising presentations called NewFronts in New York. Twitter announced over a dozen new live-streaming and original video content partnerships. Hulu debuted a new live-streaming TV service and new original shows on-demand. YouTube announced it's launching 40 free, original shows. Snapchat is recruiting producers to make original shows for Snap TV.

Why it matters: Noticeably missing from some of the NewFronts presentations were major ad updates. In the past, publishers touted new content studios, ad units and targeting features to lure ad buyers into increasing digital budgets for some of their biggest brand clients. But because the display market has become so saturated, the focus is now on selling video ads, which require premium content more than fancy ad tech — like TV.

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What to expect from the final debate of the 2020 election

Trump and Biden at the first debate. Morry Gash-Pool/Getty Image

Watch for President Trump to address Joe Biden as “the big guy” or “the chairman” at tonight's debate as a way of dramatizing the Hunter Biden emails. Hunter's former business partner Tony Bobulinski is expected to be a Trump debate guest.

The big picture: Trump's advisers universally view the first debate as a catastrophe — evidenced by a sharp plunge in Trump’s public and (more convincingly for them) private polling immediately following the debate.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Chris Christie: Wear a mask "or you may regret it — as I did" — Senate Democrats block vote on McConnell's targeted relief bill.
  2. Business: New state unemployment filings fall.
  3. Economy: Why the stimulus delay isn't a crisis (yet).
  4. Health: FDA approves Gilead's remdesivir as a coronavirus treatment How the pandemic might endMany U.S. deaths were avoidable.
  5. Education: Boston and Chicago send students back home for online learning.
  6. World: Spain and France exceed 1 million cases.

FBI: Russian hacking group stole data after targeting local governments

FBI Headquarters. Photo: Mark Wilson/Getty Images

Energetic Bear, a Russian state-sponsored hacking group, has stolen data from two servers after targeting state and federal government networks in the U.S. since at least September, the FBI and Cybersecurity and Infrastructure Security Agency said on Thursday.

Driving the news: Director of National Intelligence John Ratcliffe announced Wednesday that Iran and Russia had obtained voter registration information that could be used to undermine confidence in the U.S. election system.