National

Closer

Axios Closer

Beef prices continue to soar, undermining Tyson Foods

Media Deals

Product feeds power more personalized shopping ads

Media Trends Executive

Connected TV moves deeper into performance advertising

A line chart shows U.S. TV advertising revenue from 2021 to 2025, with projections for 2026 to 2028. Linear TV advertising revenue declines from about $60 billion in 2021 to $43.7 billion by 2028. CTV revenue rises from less than $20 billion to $47.6 billion by 2028.

U.S. TV advertising revenue

Where U.S. families spend the most on back-to-school shopping

A bar chart shows expected U.S. family back-to-school spending for 2026-27 by region. The U.S. average is $922. The Northeast is highest at $1,076, followed by the West at $960 and Midwest at $954. The South is lowest at $832. Data is from 2,080 adults surveyed May 20-22, 2026.

Expected U.S. family spending for the 2026 back-to-school season, by region

Pro Rata

Axios Pro Rata

Circle K owner paying nearly $9 billion for Poland's Zabka

Whole Foods Market set to anchor new Durbin Park retail development

Brands court creators who drive sales

Media networks move beyond retailers

A table listing select media network launches from 2016 to 2025. Each year features a list of companies, from Target and Wayfair in 2016 to Mastercard and Chuck E. Cheese among others in 2025.

Select media network launches

Note: Some dates reflect substantial updates to existing advertising businesses; Data: Axios research; Chart: Danielle Alberti/Axios

U.S. live shopping expected to triple as retailers compete with China

A stacked area chart forecasting global livestream commerce sales from 2025 to 2030 in China, the U.S. and the rest of the world. The chart indicates sales increasing from almost $1.5 trillion in 2025 to over $3.5 trillion in 2030. Sales in China dominate.

Livestream commerce sales forecast

Data: ARK Investment Management; Chart: Danielle Alberti/Axios

Media Trends

Axios Media Trends

Retailers embrace AI as bots become buyers

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