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Expand chart
Data: Parrot Analytics; Chart: Will Chase/Axios

Netflix's newest series "Squid Game" is so far one of the company's most in-demand original series, according to data from Parrot Analytics.

Why it matters: "Squid Game" could soon become the first non-English Netflix series to top its most-watched list.

  • Last week, Netflix co-CEO Ted Sarandos said that the South Korean drama had a "very good chance" of becoming its most popular series ever.

Details: Unlike most binge-released series, particularly Netflix Originals, the global audience demand for "Squid Game" has increased every single day since its debut on Netflix on Sept. 17, according to an analysis from Parrot Analytics.

  • As of Oct. 2, "Squid Game" was 102.9 times more in-demand than the average show worldwide, per Parrot — a 481% increase in global audience demand from its launch day.
  • "Most other international Netflix originals peak in demand on their second or third day after launching before trailing off," says Wade Payson-Denney, an insights analyst at Parrot.

The big picture: International content has exploded on streaming, thanks in large part to the pandemic and the creator economy.

Go deeper

Ina Fried, author of Login
Oct 20, 2021 - Technology

Netflix workers walk out over handling of Dave Chappelle special

Photo: Al Seib / Los Angeles Times via Getty Images

Workers at a Netflix office in Los Angeles and its Los Gatos. California, headquarters staged a protest on Wednesday over the company's handling of anti-transgender comments made by Dave Chappelle in his latest comedy special for the service.

Why it matters: The move comes amid growing controversy over Netflix's handling of the situation, which has also included the firing of one transgender employee for allegedly leaking company information.

Gaming CEO calls on industry to help fight climate change

"Catalyst Black." Screenshot: Super Evil Megacorp

Gaming CEO Kristian Segerstrale is calling on leaders in his industry to take action on climate change, after completing a $1.4 million fundraising campaign this summer.

Why it matters: Gaming's pandemic-fueled boom creates an opportunity, and maybe even an obligation, to do some good.

3 hours ago - World

U.S. releases updated vaccination, testing rules for foreign travelers

Photo: Patrick T. Fallon/AFP via Getty Images

Foreign travelers will be allowed entry to the U.S. beginning Nov. 8 if they can provide proof of full COVID-19 vaccination with a shot authorized by the World Health Organization and a negative test within three days of departure, the White House announced Monday.

Why it matters: The updated guidance, which exempts children under the age of 18 from the vaccine requirement, is intended to provide further clarity for airlines and foreign nationals who have been restricted from traveling to the U.S. since early 2020.