Axios

University of Southern California star JuJu Watkins is taking over as the face of college basketball.

Driving the news: State Farm has signed Watkins to an NIL deal.

• This is the second-ever student-athlete partnership for the insurance company, the first being Caitlin Clark last fall.

At just 19, Judea "JuJu" Watkins appears to carry the world's weight, yet the USC phenom — who shattered records in her first season — seems to hold it all easily.

Why it matters:  Watkins is a rising star in women's college basketball — a new six-episode documentary series dives deep into her life and journey.