Nov 27, 2024 - Sports

JuJu Watkins is college basketball's next ambassador

Maxwell Millington

USC basketball star Juju Watkins and Jake From State Farm — USC basketball star Juju Watkins and "Jake from State Farm." Photo: Courtesy of State Farm

University of Southern California star JuJu Watkins is taking over as the face of college basketball.

Driving the news: State Farm has signed Watkins to an NIL deal.

This is the second-ever student-athlete partnership for the insurance company, the first being Caitlin Clark last fall.

A six-episode docuseries, produced by State Farm, about the University of Southern California sophomore just premiered on Peacock.

By the numbers: Road games featuring the Trojans are 77% more in-demand compared to other college basketball teams, based on average ticket price, according to data from ticket vendor Vivid Seats.

The average ticket price to catch USC on the road is $131 compared to $71 at home.

Here are a few of JuJu's upcoming games in the Big Ten. All times ET.

USC @ Oregon - 4pm Dec. 7. Big Ten Network
Michigan @ USC - 10pm Dec. 29. Big Ten Network
Northwestern @ USC - 10pm Jan. 15. Peacock
USC @ Indiana - TBD Jan. 19. NBC
USC @ Purdue - 7pm Jan. 22. Peacock
Minnesota @ USC - 10pm Jan. 30. Peacock
USC @ Iowa - 1:30pm Feb. 2. FOX
Ohio State @ USC - 9pm Feb. 8. FOX
USC @ Washington - 7pm Feb. 16. Big Ten Network

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JuJu Watkins is college basketball's next ambassador

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