Minor League Baseball is honoring a 4,000-year-old Maya sport and other symbols of Latino identity as part of itsCopa de la Diversión, a series-long initiative aimed at appealing to U.S. Hispanics.
Why it matters: The Copa de la Diversión is seeking to grow its Latino fan base as professional baseball continues to seedeclining attendance and viewership.
Americans continue to get hooked on pickleball and now two of the nation’s largest chains — Walmart and Subway — want in on the action.
State of play: Pickleball, which is a combination of tennis, badminton and ping-pong, was the fastest-growing sport in America for the third year in a row, according to a report from the Sports & Fitness Industry Association.
